Skip to main content

World Championships Marathons Pull in TV Viewership Ratings Over 13.5%

According to a report by Video Research Ltd., TBS' live broadcast of the Aug. 6 London World Championships men's and women's marathons recorded high TV viewership ratings. The men's marathon starting at 18:55 Japan time averaged a 13.7% viewership rating for its 135 minute broadcast. Beginning at 22:00 Japan time, the 150 minute women's marathon averaged 13.6%.

In the men's marathon civil servant runner Yuki Kawauchi (30, Saitama Pref. Gov't) missed top eight by just 3 seconds, finishing 9th. Mao Kiyota (23, Suzuki Hamamatsu AC) was the top Japanese woman at 16th. It was the first time in the 22 years since 1995 that no Japanese marathoners male or female made the top eight in a World Championships marathon.

Translator's note: Although the numbers are impressive, it's worth noting that the World Championships marathon ratings were a fraction of the normal viewership for the Jan. 2-3 Hakone Ekiden, where the two-day, roughly fifteen hour broadcast of the university men's road relay averages around 30% ratings.

source article:
translated by Brett Larner
phtoto © 2017 Brett Larner, all rights reserved


Most-Read This Week

Kawauchi and Kiyara Live Up to Expectations With Wan Jin Shi Wins

Returning to Taiwan's Wan Jin Shi Marathon after having first run it in 2016, Yuki Kawauchi (Saitama Pref. Gov't) ran 2:14:12 to score his fourth-straight marathon win in a third-straight wire-to-wire solo performance. Choosing the hilly Wan Jin Shi Marathon as his final main tuneup for next month's Boston Marathon, Kawauchi came out swinging, leading an all-African pack of seven by almost 10 seconds after the tough uphill opening 5 km and stretching that out to over two minutes by the turnaround point at halfway.

On track to break the 2:13:05 course record by more than two minutes. under sunny skies with temperatures climbing to 22C and nearly 80% humidity Kawauchi began to slow incrementally. Behind him, Johnstone Kibet Maiyo (Kenya) and Aredome Tiuyay Degefa (Ethiopia) separated from the chase pack and began to push each other in pursuit of the top spot. With every 5 km split the gap to Kawauchi narrowed. At 40 km Maiyo threw down to get rid of Degefa, blasting the dow…

Kawauchi and Kiyara Headline Wan Jin Shi Marathon

Yuki Kawauchi (Saitama Pref. Gov't) returns to Taiwan's Wan Jin Shi Marathon this Sunday for his marathon of the post-Yuta Shitara era. The runner-up in Wan Jin Shi in 2016, Kawauchi is ranked #1 in the field and comes to Wan Jin Shi with wins in his last three marathons but faces a solid field including fellow sub-2:10 man Peter Kiplagat Sitenei, last year's runner-up Tsegaye Debele (Ethiopia), and the only man to beat him last time around, 2016 winner and course record holder William Chebon Chebor (Kenya). Kawauchi plans to use the hilly race as a tune-up for his main marathon of the spring season, April's Boston Marathon.

At the opposite end of the spectrum, Rael Kiyara Nguriatukei (Kenya), winner of the 2012 Hamburg Marathon before being stripped of her title and suspended for a positive post-race test for norandrosterone, has the fastest recent time in the women's field with a 2:26:22 winning time at last year's Chongqing Marathon. Close behind is Chemtai …

Japan Dominates Asian Cross Country Championships

Japan dominated the 14th Asian Cross Country Championships Thursday in Guiyang, China, winning all four team gold medals to hold the hosts China back to silver in every race.

Japan's only individual gold came in the Junior Women's race, one of its usual areas of strength. Yuna Wada led a Japanese sweep of the top four positions to win the 6 km race in 20:43 with scoring teammates Ririka Hironaka and Tomomi Musembi Takamatsu just behind.

Wada Yuna of Japan wins Junior Women’s 6km cross country race of 14th Asian Cross Country Championship . Japan also won Team championship — Asian Athletics (@asianathletics) March 15, 2018
With the meet also serving as China's National Championships Chinese athletes won the individual gold in the other three races, Dan Li, Cairen Suolong and Jianhua Peng all showing better closing speed to beat their Japanese rivals by 3~4 seconds. Li won the Senior Women's 8 km by 3 seconds over Japan's Yukari Abe, leadi…